Black Friday: the annual retail frenzy. Is it still a thing? Despite consumer confidence taking a dip, the answer is a resounding yes! While shoppers are definitely more selective and laser-focused on deals (who isn’t these days?), the tradition of kicking off the holiday season with some serious shopping is alive and well.
We’re seeing reports of significant in-store traffic, even if people are being more careful about what they buy. Think of it as a “halo effect” – Black Friday still draws the crowds, and that momentum spills over, benefiting retailers even beyond the initial doorbuster deals.
And let’s not forget the online side of things. E-commerce continues to surge, proving that people are still very much engaged with holiday spending, just often from the comfort of their couches. This year, expect savvy shoppers to be price-comparing across multiple devices, hunting for the absolute best bargains.
So, what’s the takeaway for tech-minded folks? Black Friday’s enduring appeal highlights the blend of tradition and technology in today’s shopping landscape. From targeted ads to seamless online checkout experiences, tech plays a crucial role in driving those holiday sales.
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Happy shopping (and happy holidays)!
Source: Retail Dive
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